First, we looked at several suppliers, carefully considering each. Then we selected the supplier that had the the best infrastructure for us and would consistently produce quality merchandise for you. But we didn't stop there.
We ordered multiple samples of every product type we sell, in different colour ranges and with different patterns or textures. The vast majority looked and felt better than we’d hoped for! And on the rare occasions we received a sample that didn't work out so well we played it safe, scrapping any other products that may have delivered similar results.
We also asked our suppliers a bunch of questions, from as many different angles as possible — business owner, customer, photographer, administrator, quality controller. And we listened hard as they confirmed some of our own knowledge, but also told us things we didn't know that have served us well.
It started with you, then the products, as it should. We took every measure to provide clear and detailed information about our products for you. We hope we've built product descriptions that feature (almost) everything you’d want to know, because we you to feel as confident about our products as we do. And if you want to know even more hop on a flight to our product info FAQs.
We made every effort to avoid the pitfalls of online shopping, like menus that confuse you rather than guide you, lacklustre FAQs that leave you wanting more, or unclear shipping and returns info, which we think are as bad as typos in a job application. We also injected as much fun as we could along the way. And we're always open to ideas or suggestions that could make things better—we'd love to hear from you!