You Will Never Be Lost If Getting Lost Is When You Take Off

Experiences lit the match,

our mission drives us forward

& values keep us on track

Hello, I’m Toby—Founder and Creative Director of Wanderlost & Found. Like most entrepreneurs, I’m also a designer, strategist, accountant, part-time therapist and I even moonlight as a copywriter — all for my own business! And everything you’ll uncover on Wanderlost & Found is infused with my love of beauty, passion for travel, and the endless respect I have for my ancestors — past, present, and future. But if we’re being completely honest, it’s my spirit of adventure that gets me out of bed every day. Hunting for treasure at every turn, planning the next voyage, then the next and the next. I’ll stop when my knees give way…

If there was one thing I could ask everyone on Earth to do it would be:

Think how radically different our home could look if we stopped buying meaningless crap that’s bad for the planet or does harm to more people with each step down the production line. What if we agreed to live with one intention at a time, so we can all figure out the best way to regain stability for our shared home, together?


It’s something I’m passionate about and committed to. It’s why every product on our site helps meet the United Nation’s Sustainable Development Goals (SDGs). And they’ve inspired us to go further — building on them and growing new branches. Ethics can be fun, easy, and even couture — but only by design…


Design moves fast. And that’s what the Sustainable Development Goals motivate us to do: keep moving. Wanderlost & Found is built to adapt regularly and often. Designed to start where we want to end up — leading with kindness, respect and joy at every turn, because style without grace and a rainbow twist is unsustainable, period. 

Welcome aboard… I’m thrilled to have you with us on this flight from A to Wanderlost!


The Wanderlost & Found Playbook

We aim to provide the best quality products at reasonable prices with competitive production speeds. But we think those considerations must include key questions about sustainability and fairness. That’s why we favour sustainable production methods, liveable wages, and eco-conscious materials wherever possible.

Click to Reveal

Our Top 3 sustainability Goals

No More Good Cop / Bad Cop


Making Ethical Choices The Norm Will Only Be Possible If We Design The Future Together… And Make It FUN

The good cop / bad cop routine is a terrible way to spark change in someone. A reaction, sure. Or a confession. But it’s got a really poor success rate when it comes to lasting change, motivation to change, or anything change related.

Change is up to us. Simple as that. But we’re not going to get there quickly enough if we hold each other back by policing one another. Which is why we’ve stopped mixing with any of that good cop / bad cop hullaballoo that explodes every day out of message boards, Facebook groups, Twitter threads, Instagram comments, or anywhere else that sainthoods & falsehoods are bought & sold. What change is happening in those rants? Aren’t they just cementing us into different camps? Does anyone actually think someone else will blend a good habit into their lives after being treated like a suspect?

Seriously, we don’t get it. We don’t understand and we don’t care. We’re done with that loop. For good.


You won’t catch us pull any holier than thou stuff.

Or thrash out any standover tactics in a Twitter rant.

Not. Our. Style.

It’s time to rethink the way we approach ethics & sustainability. Make it easier, more fun and stylish by design!


And sure, it’s a big challenge. We don’t have much time. Which is all the more reason to put aside this good cop / bad cop nonsense. We’ll get to the future we want so much faster and keep to our commitments a helluva lot longer if we get there together. Which is why we’re making the time to solve things in the simplest ways that work for most people, so they can take action quickly, forming habits with ease and grace while making real-world impacts right from the start… which is a great way to encourage anyone to want to make more.


Trust is key. We have faith. Staying focused on the best we can do here and now, one intention at a time — always trusting that we’ll kick another goal in the next upgrade.

All aboard — let’s get wanderlost!

Sounds like basic common sense, doesn’t it? But there are plenty of online retailers that don’t. We learned that the hard way. That’s why we make sure we can deliver our products with confidence — knowing all their strengths and all their constraints, too.

This is true on so many levels that we almost don’t know where to start. But one thing we’re certain of is this: it makes sense to share as much as we can about who we are, what we do, our products, systems, and processes. Sharing helps you make informed decisions. It helps you understand us better. And it saves time thinking about what, when, why, or where, so you can spend more time getting wanderlost!

There’s nothing we hate more than watching an inquiring mind get shut down, because we all see the world slightly differently, and we all learn in particular ways. If you ask us, there’s no such thing as a stupid question. In fact, we spend our days (and nights) asking questions of just about everything. Yes, everything—no question’s too big or small, too broad or too tall. We’re completely addicted, and we’re always (yes, always) happy to answer yours.

It can be as simple as asking a question, applying for your dream job, or taking a trip somewhere you’ve never been before… by yourself. All of the most adventurous souls were struck by fear on the road to greatness. We still get scared, too. All the time. But one day (many moons ago) we switched from being paralysed by fear to being afraid and doing it anyway. We never looked back…

Making Shopping Kinder

All the products on Wanderlost & Found meet sustainability commitments — ours and yours.

We’re aligned to the UN’s Sustainable Development Goals. We know how much more powerful the world could be if we make it better together.

We’ve baked in local and sustainable impacts with every order on our store. The incredible folks at B1G1 make it possible to create these HUGE impacts to our planet’s future that we couldn’t possibly achieve on our own. And besides, honest work is always more fun with friends!

The Things We Do To Create Impact Every Day

On 25 September 2015, world leaders at the UN adopted 17 Sustainable Development Goals (SDGs). They cover the global community’s next steps in ending poverty, fighting inequality and injustice, and tackling climate change for the next 15 years.


Here are the SDG impacts we’ve made at Wanderlost & Found so far…


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