Asha Handicrafts is a brand with a hope for artisans from India, where ideas are handcrafted into beautiful and luxurious lifestyle products. Founded in 1975, they're a fair trade certified organization (World Fair Trade Organization, Netherlands & Fair Trade Forum India) working With more than 800 artisans from across the country.
Their vision and mission is to provide marketing support to their artisans through a sustainable global market and help them to preserve the art and craft of India. As a social enterprise, all the profits are reinvested back into the social welfare of artisans and their families.
Asha Handicrafts provides fair trade importers throughout the world with products such as jewelry, ethically sourced horn & bone, wood, ceramics, textiles and various handmade decorative products from all over the country. This versatile range of products is produced by artisan groups that have been working with Asha Handicrafts for more than 25 years.
Their philosophy is simple - produce fantastic, ethically sourced yet commercial products to maximize sales while maximizing benefits to their artisans and customers.
Their inspirations are the artisans whose skilled hands have given life to their ideas & crafted their designs into beautiful products.
Since its establishment in 1975, Asha Handicrafts Association has given marketing support to various groups of small producers and craftsmen co-operatives. Asha fosters Fair Trade practices to aid marginalized and small scale handicraft producers.
It is a single organization having two distinct divisions: one is engaged in trading and another is their resource center that oversees welfare programs, training activities as well as crafts promotion and producer development. By purchasing directly from artisan communities and offering advance payments on orders, Asha increases the income levels of those artisan communities and prevents the accumulation of long-term debts.
Asha Handicrafts gives the artisans an opportunity to improve their living standards and continue the tradition of Indian crafts. Asha also provides training and teaching facilities, establishing new local groups of craftsmen.