THE JEWELLED GARDEN

Microphone Cable, Andres Moreno

© M.C.L Design International, 2016

THE PROJECT

  • Acclaimed jewellery designer, Matthew Campbell Laurenza spent three years on this art project that brings to life 15 unique sculptures inspired by flora and fauna.
  • Each sculpture was realised over several thousand hours of meticulous design and labor, showcasing Laurenza's immaculate craftsmanship and displaying the full power of Swarovski's genuine gemstones.
  • The Jewelled Garden has been on display in New York (Bergdorf Goodman), Hong Kong (Lane Crawford), China (Chow Tai Fook), and Bangkok at the Adler Subhashok Gallery.

MY ROLE: LEAD COPYWRITER

  • My approach was the same as one would take if creating a world of stories for a gallery exhibition.
  • Background information about the project was required—genesis, craftsmanship etc.—as well as unique stories for the collection as a whole, and each individual piece within it.

OPEN THE JEWELLED GARDEN LOOKBOOK

Just follow the butterfly...

© M.C.L Design International, 2016


WHO IS TOBY LEON?

JACK OF SOME TRADES, MASTER OF OTHERS


I'm a storyteller at heart who specialises in communications and digital strategy. After ten years practice in the arts sector, I can craft (almost) any story on (just about) any platform.


NAVIGATION


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